You have just built a magnificent website. The next stage is to get visitors. Did you know that search engine ranking is now the leading source of relevant website visitors?
If it never appears in search results, a website is invisible.
Optimizing your website makes it possible to generate relevant traffic, obtain more conversions, and boost awareness of a business.
Optimizing a website quite simply makes it visible.
According to data in a CRÉDOC (France’s Centre for Research and Documentation on Living Conditions) report published in 2016:
- 82% of French people have a computer
- With 90% market share, Google is the most visited site in France
- 87% of Internet users will research online before making a purchase
- 89% of Internet users do not look at the second page of search results
To attract relevant traffic
The aim of website optimization is to attract traffic, but not any old traffic. First and foremost, you want to attract the right people, namely those likely to use your services or buy your products. This is what is meant by qualified traffic.
The whole point of SEO is consequently to attract high-quality traffic. This makes it possible to increase your revenue, boost your brand image, and improve your ranking relative to your competitors.
To obtain the best return on investment
Comparing the costs of search engine optimization with the costs of SEA or social media marketing, SEO offers the best return on investment.
Optimizing your website means you can offer Internet users the products and services they want without interrupting them. SEO does not involve disturbing potential customers with TV ads or advertising banners. You don’t need to persuade your leads about anything; they come to you.
Website optimization is admittedly a process that takes regular effort over the long term, but it is more an investment of time than of money. In exchange, it offers a continuous flow of site visits for a modest outlay.
Because your competitors are already doing it
Optimizing a website is an ongoing process. If you do not devote the necessary resources to improving your search engine rankings, you will lose ground to your competitors who are doing so. Your competitors are probably consolidating their position on the keywords offering greatest potential.
Time is of the essence! The longer you wait to optimize your website, the more opportunities you lose on your key words.