All websites have the same objective, i.e. to appear on the first results page of Google, Yahoo! and Bing. To achieve a decent search engine ranking, the first step is understanding the importance of website optimization.
An essential concept in any such discussion is Search Engine Optimization (SEO). SEO refers to all the techniques used to make search engines think that your website is the most relevant website as regards certain specific key words. SEO can increase your visibility, your traffic and thereby your sales.
Search engine optimization is vital to your business
Definition of search engine optimization
Search Engine Optimization, SEO, is a set of processes and techniques the purpose of which is to rank a website among the first search engine results displayed. SEO consists of applying a set of rules, predetermined by the search engine, so that your website organically appears in the first results displayed when users search on certain key words.
While organic SEO is, by definition, entirely free of charge, in practice it does cost money. SEO does not entail buying advertising, but instead implementing an effective strategy, which requires time, skills and, usually, the services of specialists.
Why is organic search engine optimization so important?
Because 75% of Internet users looking for a product start their search on Google.
If you have no search engine optimization strategy, you fail to reach these people. Search engine optimization generates relevant traffic, representing a long-term income stream.
Unlike a conventional advertising campaign, search engine optimization does not involve any canvassing of your potential customers; they come to you. In addition, the benefits of organic SEO are long lasting, continuing well after the strategy is first started.
Search engine optimization is based on key words
Search engines work using algorithms based on key words. A key word is a selection of words entered by users in search bars. Search engine optimization entails optimizing your website’s content around one or more key words to make it visible to Google’s robots.
When a user goes to search engine such as Google and enters a key word, Google refers to its own database to offer a list of hits based on what it has previously indexed. It goes without saying that those sites that have most closely followed the rules of organic search engine optimization are highest in the list of results.