Before showing up in Google’s top search results, your website must be present on the Internet. This happens during the indexing phase.
For all website optimization, Google indexing comes into play. What is Google indexing? This technique is based on “crawling”, meaning the analysis of your site by Google’s bots.
Principles of Google indexing
Google indexing is based on website “crawling”
Every day, Googlebots (Google’s robots) trawl through millions of websites to categorize them on the basis of their key words and relevance. This process is known as crawling, and Google uses it to visit both newly-created pages and old pages in order to index their content.
Google indexing consequently firstly consists of browsing through your website, then recording it in a database. The site is then suggested to Internet users who enter specific key words in the search bar.
Search engine optimization is crucial to Google indexing
Google indexing determines a website’s visibility. While indexing itself requires no special effort, appearing in the first few search results does need a search engine optimization strategy.
Indexing is based on the activities of the Googlebots, which visit a page to then copy the content into a cache to be analysed by Google’s algorithms. Google indexing is consequently essential to your site’s search ranking and organic SEO.
Optimizing a site for Google indexing
Submit your site to search engines
After creating your website, it is possible to submit it directly to Google and other search engines so that it is indexed more quickly. There are two ways to do this, either use the submission form offered by Google, Bing and Yahoo!, or ask an external site to create a link to yours.
Take the crawl budget into account
During their crawl, Google’s bots analyse a certain number of aspects of the website, such as its URL, internal and external links, “sitemap.xml” files, and the “crawl budget”. The crawl budget is based on the principle that Google prefers to allocate resources only to the best content.
The crawl budget is the maximum number of pages the Googlebot can crawl on one website on the basis of the site’s speed, the quality of its content, its size and the number of clicks. Googlebots detect anomalies very quickly, and your indexing can be compromised if your website is not optimized.
How to boost your crawl budget:
- Eliminate 404 errors
- Remove redirection loops
- Use “robots.txt” files effectively
- Optimize “sitemap.xml” files
- Manage dynamic URLs
- Increase your website’s speed
- Exploit your most-visited pages
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