The question of the structure of your web site is essential because a good structure offers of better results in the search engine result pages. Very often, this aspect is wrongly overlooked. Nevertheless, it is unquestionably one of the most crucial points in order to reach optimal SEO performances and encourage your visitors to navigate through the pages of your website.
While the click through rate (CTR) and the number of times a page was consulted were previously considered by the algorithm, they have now been dropped. In fact, since several months now, only three factors are taken into account by Google for local search results. Let’s have a look at which ones do really matter for local ranking today !